How Asian American Women are Driving the Growth of the Skincare Industry

Skincare has found recent surges in growth, with sales growing faster than makeup. In particular, skincare and beauty products with Asian roots have been rising in popularity in the U.S. partially as a result of the “K-beauty” trend and phenomenon that has taken the world by storm.  Read the full article here. Continue reading How Asian American Women are Driving the Growth of the Skincare Industry

Royal Salute Hosts Intimate ‘Cloud8’ Dinners in NY and LA

PCA collaborated with Royal Salute to host ‘Cloud8’ inspired dinners in both NY (1/19) and  LA (1/21).  Successful influencers from different backgrounds were invited to attend and enjoy an 8 course meal, along with 8 Scotch Whiskey pairings. Photos courtesy of BFA The event included an Immortality photo booth, music, art and food. Photos courtesy of BFA The … Continue reading Royal Salute Hosts Intimate ‘Cloud8’ Dinners in NY and LA

Asian American Trailblazers Honored at The Unforgettable Gala

PCA partnered with BMW for the 15th annual Unforgettable Gala hosted by Kore Asian Media. The black tie event honored both established and upcoming talents in film, television and music. Award recipients included George Takei, Ken Jeong, Steve Aoiki, Jennifer Yu Nelson, Wong Fu Productions and Brian Tee. The event was hosted by the always hilarious, Jeannie Mai. Images by Kore … Continue reading Asian American Trailblazers Honored at The Unforgettable Gala