Recently, this live streaming social platform has garnered considerable attention and has made its way to the headlines. People streaming their everyday lives is a refreshing change from the perfectly airbrushed faces and fashion feeds you see on Instagram. Though streaming is still largely considered a niche gaming subculture in other parts of the world, … Continue reading Is Kuaishou the Next Big App?
With the recent breakthrough of an all-Asian cast in this Hollywood flick that’s taking the box office by storm, what does that mean for the Asian-American population at stake? Is this market finally getting the recognition it deserves? Despite consistently boasting impressive buying power and spend, marketers have been slow to invest in what could … Continue reading Crazy Rich Asians: Advertising to Asian-Americans is the Next Crazy Rich Opportunity
Korean beauty products and skincare don’t just provide cosmetic aid but also provide some health benefits. For example, the use of aloe instead of water nourishes the skin and allows for fermented botanicals to absorb into the skin. Glow Recipe’s co-founders Christine Chang and Sarah Lee created their up-and-coming brand to bring Korean beauty products … Continue reading Beyond Beauty: K-Beauty provides “Cosmeceuticals”
Daniel Dae Kim and Randall Park co-star in an upcoming Netflix rom-com directed by “Fresh off the Boat” showrunner Nahnatchka Khan. With little more than 3 percent of film roles in 2016 going to actors of Asian descent, viewers are pumped for this movie showcasing a refreshingly diverse cast. Read more here. Continue reading New Netflix Comedy Featuring Daniel Dae Kim and Randall Park
Skincare has found recent surges in growth, with sales growing faster than makeup. In particular, skincare and beauty products with Asian roots have been rising in popularity in the U.S. partially as a result of the “K-beauty” trend and phenomenon that has taken the world by storm. Read the full article here. Continue reading How Asian American Women are Driving the Growth of the Skincare Industry
YouTube star and beauty guru Jenn Im opens up about her struggles growing up Asian American and how her ethnicity has shaped her into the person she is today. Watch the full video here. Continue reading APAHM: Asian YouTuber Shares Struggles “Growing Up Asian”
Las Vegas has a new destination. Authentically Chinese themed, Lucky Dragon opened its doors December 3rd, 2016. With traditional Chinese cuisine, luxury spa treatments, a Cha Garden and popular games; it is well on its way to becoming the new hot spot for travelers alike. Not only is Las Vegas a huge tourist attraction for … Continue reading New Asian Casino Resort is Open for Business
PCA collaborated with Royal Salute to host ‘Cloud8’ inspired dinners in both NY (1/19) and LA (1/21). Successful influencers from different backgrounds were invited to attend and enjoy an 8 course meal, along with 8 Scotch Whiskey pairings. Photos courtesy of BFA The event included an Immortality photo booth, music, art and food. Photos courtesy of BFA The … Continue reading Royal Salute Hosts Intimate ‘Cloud8’ Dinners in NY and LA
One of Asia’s luxury skincare lines is on a mission to further expand its brand. SK-II held a weekend pop-up event on December 10, 2016 at the Santa Anita’s Macys. This event gave users a first hand look at the SK-II Beauty Imaging System, demos from National Brand Ambassador Steve Jan, and a meet and greet with … Continue reading SK-II Pop Up Event at the Santa Anita Macys
PCA partnered with BMW for the 15th annual Unforgettable Gala hosted by Kore Asian Media. The black tie event honored both established and upcoming talents in film, television and music. Award recipients included George Takei, Ken Jeong, Steve Aoiki, Jennifer Yu Nelson, Wong Fu Productions and Brian Tee. The event was hosted by the always hilarious, Jeannie Mai. Images by Kore … Continue reading Asian American Trailblazers Honored at The Unforgettable Gala
