Beyond Beauty: K-Beauty provides “Cosmeceuticals”

Korean beauty products and skincare don’t just provide cosmetic aid but also provide some health benefits. For example, the use of aloe instead of water nourishes the skin and allows for fermented botanicals to absorb into the skin. Glow Recipe’s co-founders Christine Chang and Sarah Lee created their up-and-coming brand to bring Korean beauty products … Continue reading Beyond Beauty: K-Beauty provides “Cosmeceuticals”

How Asian American Women are Driving the Growth of the Skincare Industry

Skincare has found recent surges in growth, with sales growing faster than makeup. In particular, skincare and beauty products with Asian roots have been rising in popularity in the U.S. partially as a result of the “K-beauty” trend and phenomenon that has taken the world by storm.  Read the full article here. Continue reading How Asian American Women are Driving the Growth of the Skincare Industry

Royal Salute Hosts Intimate ‘Cloud8’ Dinners in NY and LA

PCA collaborated with Royal Salute to host ‘Cloud8’ inspired dinners in both NY (1/19) and  LA (1/21).  Successful influencers from different backgrounds were invited to attend and enjoy an 8 course meal, along with 8 Scotch Whiskey pairings. Photos courtesy of BFA The event included an Immortality photo booth, music, art and food. Photos courtesy of BFA The … Continue reading Royal Salute Hosts Intimate ‘Cloud8’ Dinners in NY and LA