G.E.M., an incredibly talented pop star from China, launched her first ever North American concert tour, X.X.X LIVE, at the House of Blues in Hollywood, CA on April 21. PCA worked with our client, Live Nation, to coordinate this exclusive event that was only open to super fans and members of the media where G.E.M. publically announced her upcoming tour in North America. PCA ran a contest on Facebook in which fans had a chance to ask her questions and win tickets to the event. We also worked with media partners to reach out to local student organizations in universities and colleges to promote the event on a grassroots level while effectively outreaching to the people who would be the most interested in G.E.M.
As a treat for her super fans, G.E.M. held an intimate live performance and answered questions that her fans had asked her during the social media contest. This event was also broadcasted live on Yahoo, giving her international fans a chance to also be a part of her first ever North American tour launch.
In the past, PCA has worked with various Asian and Asian American artists such as Jay Park and Akanishi Jin. Hence moving forward, we are excited to be working with yet another talented artist from Asia to bring her talent and music to North America.