What a way to round out 2015! On December 12th, PCA helped its client Royal Salute celebrate Asian Americans making a difference in the world of entertainment. The black tie event took place at The Beverly Hilton Hotel, where the luxury whisky brand extended its highest honor, The Mark of Respect Award, to actor Randall Park (The Interview, Fresh Off The Boat). The event featured countless big names including CNN’s Lisa Ling and Korean rock legend Yoon Do Hyun.
PCA extended invitations to selective members of the media to cover the gala. Randall, as well as influencers or celebrities attending the gala, helped to promote the Mark of Respect Award by posting photos and congratulatory notes on their social media platforms.
In addition to event sponsorship coordination, PCA designed and implemented onsite branding throughout the ballroom to create an impactful branding set up for Royal Salute. A large branded double sided backdrop filled up the center of the room accompanied by branded bars. PCA also created a Royal Salute display showcasing Royal Salute 21 Yr Old, Royal Salute 38 Yr Stone of Destiny, and Royal Salute 62 Gun Salute.