PCA congratulates Chinese megastar G.E.M. for her successful X.X.X. LIVE North American Tour. November was a big month for the multi-talented singer (she also plays the drums, guitar, and piano). G.E.M. aka “Get Everybody Moving” did just that in Canada and in major U.S. cities including Chicago and Los Angeles. This was the first time that the 24-year-old made the rounds in North America headlining her own concert.
Although G.E.M. is very well known in Asia, PCA helped to spread awareness of her celebrity in America. Earlier this year, PCA helped to throw an exclusive event in Hollywood for some of her biggest fans as she announced her North American tour.
PCA also helped drive ticket sales for G.E.M.’s concerts across the U.S. by advertising and reaching out to digital, grassroots, and traditional media partners. Multiple social media posts encouraged fans to get out to their nearby concert venues to support their favorite singer.