On April 1st, our PCA team helped Frontier Communications during a historic moment. The Connecticut-based utilities company acquired Verizon’s wireline (Internet / Video / Phone / FiOS / etc.) assets in California, Florida and Texas. This was the largest switchover of its kind, and as a result several regions were created so that every part of the country can receive equal representation and quick service.
Our team was tasked with reaching out to Asian American communities throughout Southern California. We have a healthy list of media partners and organizations in Cambodian, Chinese, Filipino, Korean, and Vietnamese communities and are in the process of working with them throughout the year on behalf of our client. We are translating letters, press kits and press releases into their native languages to ensure better understanding of the latest updates.
Prior to the switchover, we contacted all of our media partners to help us spread the word about the change in service provider. We informed them about the coming changes and about how Frontier is hiring roughly 10,000 Verizon employees in addition to more employees across the three states.
