Did you know the country’s highest grossing mall in 2015 was in Southern California? South Coast Plaza boasted sales totaling $1.7 billion. Chinese shoppers have such a large impact there that they’re redefining the mall’s peak shopping season encompass a major Asian holiday.
Numerous luxury stores host Chinese New Year celebrations to lure in their favorite Asian shoppers. The week-long affair is typically filled with red and gold, signifying happiness and wealth for Chinese consumers.
This year, Tiffany & Co. gave out free crystal bowls engraved with monkeys for shoppers who spent more than $2500 at the Costa Mesa shopping center.
Dolce & Gabbana offered Lunar New Year items exclusive to South Coast Plaza, and other high-end brands showcased their special edition products for the Asian shoppers throughout the mall.
So the moral of the story is.. Pay attention to your loyal shoppers, and they will show their appreciation with their dollars.