Not all luxury shoppers are the same, especially when considering Asian consumers. While some shoppers care about quality, others prefer a hefty price tag. To make it simple, Luxury Daily created four categories of luxury consumers:
Exclusivity Seeker – has large disposable income; buys goods in multiple categories;
prioritizes quality
Indulgent Traveler – mostly male; splurges at airports (watches and jewelry); looks for
brands that are easily recognizable to others (social recognition)
Virtual Shopper – browses online; prioritizes unique finds
Luxury Bargain Hunter – prefers tax-free buys, focus on electronics
Luxury shoppers can also be broken down regionally:
China (Mainland) – Exclusivity Seekers; defines luxury as quality; specific brands
Hong Kong – Indulgent Travelers; defines luxury as expensive; no specific brands
Singapore – Luxury Bargain Hunters; defines luxury as expensive; no specific brands
Source: http://www.luxurydaily.com/asian-luxury-consumers-have-varied-mindsets/
