This past May, PCA produced and launched Ultra Mobile’s first in-language TV commercial for the Chinese American market. The TV spot was part of an effort to draw attention to the telecom company’s mobile plans that include unlimited international calling and texting to China (including Hong Kong).
The TV spot is a playfully animated piece that contains elements of both stop motion and 3D animation. It features a collection of characters chatting away on their mobile phones and enjoying the freedom of unlimited international calls. The commercial has aired across the U.S. in both Mandarin and Cantonese.