With the recent breakthrough of an all-Asian cast in this Hollywood flick that’s taking the box office by storm, what does that mean for the Asian-American population at stake? Is this market finally getting the recognition it deserves? Despite consistently boasting impressive buying power and spend, marketers have been slow to invest in what could be an extremely lucrative market. With the recent surge in attention and emphasis placed on Asian-Americans as a result of the rom-com, fingers crossed that brands and various industries will start making a more conscientious effort to cater to this market and connect with consumers in more meaningful, nuanced ways.
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