PCA’s new TV ad for Gilead Sciences may hit close to home for many families this holiday season. The story starts as a father watches over his family. Years pass by as a narrator says, “Before you can take care of your loved ones, you have to take care of your health.” It goes on … Continue reading PCA’s Gilead Sciences Commercial Focuses on Asian Families
What a way to round out 2015! On December 12th, PCA helped its client Royal Salute celebrate Asian Americans making a difference in the world of entertainment. The black tie event took place at The Beverly Hilton Hotel, where the luxury whisky brand extended its highest honor, The Mark of Respect Award, to actor Randall … Continue reading And the Royal Salute Mark of Respect Goes To…
PCA congratulates Chinese megastar G.E.M. for her successful X.X.X. LIVE North American Tour. November was a big month for the multi-talented singer (she also plays the drums, guitar, and piano). G.E.M. aka “Get Everybody Moving” did just that in Canada and in major U.S. cities including Chicago and Los Angeles. This was the first time … Continue reading Chinese Pop Star G.E.M. Completes Her First North American Tour
After years of planning and 50 million dollars of investment, The Bicycle Hotel and Casino finally unveiled its boutique luxury hotel with a flashy ribbon-cutting ceremony on November 18th. PCA invited more than 30 Asian media partners to cover the celebration featuring Governor Jerry Brown and about 500 VIP guests including business and government leaders. … Continue reading Celebration at The Bicycle Hotel and Casino
AWFF will showcase foreign films from Asia submitted for Oscar® and Golden Globes consideration LOS ANGELES, CA – The Asian World Film Festival (AWFF) is coming to ArcLight Cinemas and iPic Theater on October 26 through November 2, 2015. According to AWFF Executive Director, Georges N. Chamchoum, “hosting the film festival at ArcLight Cinemas near … Continue reading The Asian World Film Festival (AWFF) Is Your Window to Asian Cinema
Have you ever received an email, a flier on your car, shopping catalogues in the mail, a promotional letter from your cable provider, or have seen television commercials, banner ads, or outdoor advertising? If you answered yes, then you have been a target of direct marketing. Direct marketing is a type of advertising campaign that … Continue reading The Power of Direct Marketing
PCA helped its client, Royal Salute, sponsor one of the biggest events celebrating U.S.-Korea relationship. The Korea Society’s 2015 Annual Dinner took place at the Plaza Hotel in New York on June 22, 2015. About 500 dignitaries from various communities including academic, business, and media attended. Royal Salute provided tastings of its premier products and … Continue reading Royal Salute Sponsors Korea Society Annual Dinner
PCA is proud to be the exclusive partner of the Asian World Film Festival (AWFF) this year, which will take place October 26 through November 2, 2015 at the ArcLight Cinemas in the historic downtown Culver City in Los Angeles. The festival will feature Oscar-nominated films from 50 different countries across Asia with the ultimate … Continue reading Sponsor the 2015 Asian World Film Festival with Us!
Tell me about your day. Do you find yourself working into the wee hours of the night thinking about customers and growing your business? Do you believe that saving a penny is better than investing a penny? Does a jack of all trades, but a master of none describe you? For all too many people, … Continue reading Is it Time to Hire a Marketing Agency?