Crazy Rich Asians: Advertising to Asian-Americans is the Next Crazy Rich Opportunity

With the recent breakthrough of an all-Asian cast in this Hollywood flick that’s taking the box office by storm, what does that mean for the Asian-American population at stake? Is this market finally getting the recognition it deserves? Despite consistently boasting impressive buying power and spend, marketers have been slow to invest in what could … Continue reading Crazy Rich Asians: Advertising to Asian-Americans is the Next Crazy Rich Opportunity

Beyond Beauty: K-Beauty provides “Cosmeceuticals”

Korean beauty products and skincare don’t just provide cosmetic aid but also provide some health benefits. For example, the use of aloe instead of water nourishes the skin and allows for fermented botanicals to absorb into the skin. Glow Recipe’s co-founders Christine Chang and Sarah Lee created their up-and-coming brand to bring Korean beauty products … Continue reading Beyond Beauty: K-Beauty provides “Cosmeceuticals”

How Asian American Women are Driving the Growth of the Skincare Industry

Skincare has found recent surges in growth, with sales growing faster than makeup. In particular, skincare and beauty products with Asian roots have been rising in popularity in the U.S. partially as a result of the “K-beauty” trend and phenomenon that has taken the world by storm.  Read the full article here. Continue reading How Asian American Women are Driving the Growth of the Skincare Industry