Every year, the PCA staff has taken some time off to do what I’ve only seen done in Korean dramas. On TV, I watched as the main character and his/her co-workers rented a van to go on an “MT” or membership training, described by blogger Steven Bammel as a ‘modern phenomenon in Korea.’ “It is … Continue reading Adventures in Canada: PCA’s First International Retreat
My friend Tammy Nguyen Lee invited me to a speaking symposium unlike any I’ve attended before. Tammy’s organization called Against the Grain Productions (ATG) hosted the 5th Annual Groundbreakers Speak seminar, highlighting six Asian Americans excelling in various career fields. Each person shared a personal story that the audience could relate to. Here are a couple … Continue reading Be Inspired: Asians Who Break Ground
It’s hard to ignore the striking oddity when a Caucasian plays the lead role in a film set in Asia or about Asians. This was the controversial topic of conversation at a Lunch Plenary titled #OscarSoWhite and Whitewashing in Hollywood. Hosted by KABC News Anchor David Ono and featuring three speakers- Janet Yang (Hollywood producer), … Continue reading Hollywood Whitewashing Not as Big of a Deal in Asia?
I grew up watching Pokémon and wished Pikachu was real. Now, he’s a part of my world, with all of his cute friends like Bulbasaur, Charmander and Squirtle. Pikachu via http://pokemon.wikia.com/wiki/Pikachu Clockwise from top left: Bulbasaur, Squirtle, Charmander via Pinterest ‘Dani Morgan’ To see my childhood friends popping up in my car, at home and at … Continue reading Why ‘Pokémon Go’ Has Us Going Crazy
In August, PCA members Christine and Jessica will be heading back to Las Vegas for an exciting conference. They previously attended the Asian American Business Roundtable in January at The Venetian. Jessica Wang and Christine Lee checking out Lunar New Year decorations at Las Vegas This time, they will be taking part in the Asian … Continue reading Heading to Vegas (Again)
Summer is a busy season filled with Asian tourists coming to the U.S. A CIC Research study for Visit California showed that Chinese topped the overseas visitor market, with almost one million visitors coming to visit the sunshine state in 2014. Nationally, Chinese made up more than 45% of the entire overseas visitor population. … Continue reading Summer = Asian Tourist Season!
PCA was a proud sponsor of the Asian Pacific Community Fund’s 10th annual “Giving for All Seasons” fundraising gala. APCF granted $150,000 to nonprofits serving diverse API communities. About 250,000 people receive benefits from these donations every year, and they collectively speak 27 different API languages in addition to English and Spanish. Prior to APCF’s … Continue reading PCA’s Night at the APCF Gala
Our client Pernod Ricard knows luxury when it comes to dinner experiences. Its premium Scotch Whisky brand Royal Salute played a large role in impressing VIP guests in Venice, California over the past couple of months. The purpose of the gathering was to bring together a group of high net worth individuals and give them … Continue reading Pernod Ricard’s Private Dinner with Chef Cristina Bowerman
This past May, PCA produced and launched Ultra Mobile’s first in-language TV commercial for the Chinese American market. The TV spot was part of an effort to draw attention to the telecom company’s mobile plans that include unlimited international calling and texting to China (including Hong Kong). The TV spot is a playfully animated piece … Continue reading Ultra’s First TV Commercial for Chinese Americans
During the month of June PCA is celebrating all things Filipino. Since February, we as a staff have been learning about a different Asian group every month. It’s an opportunity for us to immerse ourselves in the diverse world that is L.A. Here are a few facts about Filipinos in LA that we found interesting: … Continue reading June Cultural Month: Celebrating the Filipino Culture