New Era of Lunar New Year Means Good Opportunities for Big Brands

A new generation of Asian Americans is forming where Lunar New Year celebration is more about displaying ethnic pride than anything else. And due to its growing presence, LNY festivals and parades provide great advertising and sponsoring opportunities for major companies. Photo Courtesy of BusinessInsider.com San Francisco, which hosts the largest Lunar New Year Festival … Continue reading New Era of Lunar New Year Means Good Opportunities for Big Brands

Watches and Scotches Unite Asian American VIPs in NYC

Luxury was the common theme at a dinner event that brought together an intimate group of Asian American executives and creative talent in the Big Apple. PCA’s client Royal Salute worked with Montblanc to offer tastings of its premium scotch whisky collection, including the Royal Salute 62 Gun Salute. The event gave an opportunity for … Continue reading Watches and Scotches Unite Asian American VIPs in NYC

Celebration at The Bicycle Hotel and Casino

After years of planning and 50 million dollars of investment, The Bicycle Hotel and Casino finally unveiled its boutique luxury hotel with a flashy ribbon-cutting ceremony on November 18th. PCA invited more than 30 Asian media partners to cover the celebration featuring Governor Jerry Brown and about 500 VIP guests including business and government leaders. … Continue reading Celebration at The Bicycle Hotel and Casino