Four Reasons Why You Should Be Marketing To Vietnamese Americans

When you think of Vietnamese Americans and business, nail salons or pho restaurants may come to mind. This does reflect one important aspect of the Vietnamese American communities throughout the U.S.- many individuals are entrepreneurs. In fact, about 80% of all nail salons in California, and 43% of all nail salons in the country are … Continue reading Four Reasons Why You Should Be Marketing To Vietnamese Americans

Asians help South Coast Plaza Become the “Richest” Mall in the U.S.

Did you know the country’s highest grossing mall in 2015 was in Southern California? South Coast Plaza boasted sales totaling $1.7 billion. Chinese shoppers have such a large impact there that they’re redefining the mall’s peak shopping season encompass a major Asian holiday. Numerous luxury stores host Chinese New Year celebrations to lure in their … Continue reading Asians help South Coast Plaza Become the “Richest” Mall in the U.S.

New Era of Lunar New Year Means Good Opportunities for Big Brands

A new generation of Asian Americans is forming where Lunar New Year celebration is more about displaying ethnic pride than anything else. And due to its growing presence, LNY festivals and parades provide great advertising and sponsoring opportunities for major companies. Photo Courtesy of BusinessInsider.com San Francisco, which hosts the largest Lunar New Year Festival … Continue reading New Era of Lunar New Year Means Good Opportunities for Big Brands

Watches and Scotches Unite Asian American VIPs in NYC

Luxury was the common theme at a dinner event that brought together an intimate group of Asian American executives and creative talent in the Big Apple. PCA’s client Royal Salute worked with Montblanc to offer tastings of its premium scotch whisky collection, including the Royal Salute 62 Gun Salute. The event gave an opportunity for … Continue reading Watches and Scotches Unite Asian American VIPs in NYC