During the month of June PCA is celebrating all things Filipino. Since February, we as a staff have been learning about a different Asian group every month. It’s an opportunity for us to immerse ourselves in the diverse world that is L.A. Here are a few facts about Filipinos in LA that we found interesting: … Continue reading June Cultural Month: Celebrating the Filipino Culture
When you think of Vietnamese Americans and business, nail salons or pho restaurants may come to mind. This does reflect one important aspect of the Vietnamese American communities throughout the U.S.- many individuals are entrepreneurs. In fact, about 80% of all nail salons in California, and 43% of all nail salons in the country are … Continue reading Four Reasons Why You Should Be Marketing To Vietnamese Americans
On April 1st, our PCA team helped Frontier Communications during a historic moment. The Connecticut-based utilities company acquired Verizon’s wireline (Internet / Video / Phone / FiOS / etc.) assets in California, Florida and Texas. This was the largest switchover of its kind, and as a result several regions were created so that every part … Continue reading Frontier Switchover – Why You Should Care
Not all luxury shoppers are the same, especially when considering Asian consumers. While some shoppers care about quality, others prefer a hefty price tag. To make it simple, Luxury Daily created four categories of luxury consumers: Exclusivity Seeker – has large disposable income; buys goods in multiple categories; prioritizes quality Indulgent Traveler – … Continue reading Four Types of Luxury Shoppers
Did you know the country’s highest grossing mall in 2015 was in Southern California? South Coast Plaza boasted sales totaling $1.7 billion. Chinese shoppers have such a large impact there that they’re redefining the mall’s peak shopping season encompass a major Asian holiday. Numerous luxury stores host Chinese New Year celebrations to lure in their … Continue reading Asians help South Coast Plaza Become the “Richest” Mall in the U.S.
Our clients Penn Mutual and Royal Salute know how to create a glamorous night to remember. PCA helped Penn Mutual to shine at a Chinese New Year Gala last month. We played an important role in promoting our client to Chinese American insurance executives at the event in Queens, NY. Our agency provided numerous signage … Continue reading VIP Parties Spark the Big Apple
This year we’re trying something new at PCA. Every month we’re having lunch together as a staff, celebrating an Asian tradition that may be unfamiliar to many members of our group. Prince Jonah Kūhiō Kalanianaʻole March was Hawaiian month. We celebrated Prince Jonah Kuhio Kalanianaole Day, a statewide holiday in Hawaii. It honors a man … Continue reading Starting Something New This Year
A new generation of Asian Americans is forming where Lunar New Year celebration is more about displaying ethnic pride than anything else. And due to its growing presence, LNY festivals and parades provide great advertising and sponsoring opportunities for major companies. Photo Courtesy of BusinessInsider.com San Francisco, which hosts the largest Lunar New Year Festival … Continue reading New Era of Lunar New Year Means Good Opportunities for Big Brands
It’s no secret that some of the biggest spenders in luxury retail are Asian Americans. Ahn Do, a reporter at The L.A. Times, noted an average Asian American household had an income of $100,000, more than general U.S. households and the highest among cultural groups. Photo Courtesy of Chopard.com As in all business, building positive … Continue reading Monkeys in Luxury Shopping
Luxury was the common theme at a dinner event that brought together an intimate group of Asian American executives and creative talent in the Big Apple. PCA’s client Royal Salute worked with Montblanc to offer tastings of its premium scotch whisky collection, including the Royal Salute 62 Gun Salute. The event gave an opportunity for … Continue reading Watches and Scotches Unite Asian American VIPs in NYC
