Email: Spam or gold?

Did you know that email is the number 1 digital platform to generate qualified leads? For some, you might associate email with unwanted spam. Nobody wants unsolicited mail just like nobody wants unsolicited phone calls. However, if you have ever bought anything online and started receiving emails, chances are you are interested in what they … Continue reading Email: Spam or gold?

Martell Cognac Sponsors the Museum of Chinese in America (MOCA) Dinner Event

Martell, the oldest of the great Cognac houses, sponsored the Museum of Chinese in America (MOCA) for its Chinese Lunar New Year celebration dinner event at the Michelin-starred restaurant, Betony, on March 3, 2015. Eighteen of MOCA’s senior board members, donors and distinguished guests attended the event. As the Asian Marketing agency of Pernod Ricard … Continue reading Martell Cognac Sponsors the Museum of Chinese in America (MOCA) Dinner Event

3 Types of Endorsements to Use for Your Business

How much would you pay Manny Pacquiao to endorse your business? Envision this. Manny would be in all your advertisements: TV, Radio, Billboard, and Internet. He would be available for publicity events endorsing your company and products. These can be tradeshows, charitable functions, or conferences. How much attention and excitement would he draw to your … Continue reading 3 Types of Endorsements to Use for Your Business