Ultra’s First TV Commercial for Chinese Americans

This past May, PCA produced and launched Ultra Mobile’s first in-language TV commercial for the Chinese American market. The TV spot was part of an effort to draw attention to the telecom company’s mobile plans that include unlimited international calling and texting to China (including Hong Kong). The TV spot is a playfully animated piece … Continue reading Ultra’s First TV Commercial for Chinese Americans

New Era of Lunar New Year Means Good Opportunities for Big Brands

A new generation of Asian Americans is forming where Lunar New Year celebration is more about displaying ethnic pride than anything else. And due to its growing presence, LNY festivals and parades provide great advertising and sponsoring opportunities for major companies. Photo Courtesy of BusinessInsider.com San Francisco, which hosts the largest Lunar New Year Festival … Continue reading New Era of Lunar New Year Means Good Opportunities for Big Brands